With thousands of cars listed on our website, Mojo Motors has access to just as many used car and truck descriptions. These hand-crafted descriptions are the works of not writers or poets, but rather, car dealers. There’s nothing wrong with this, it’s just that car dealers aren’t known for their writing chops.
Their highly systematized approach to writing about their cars listed for sale often highlight key features in vehicles like front and rear cup holders. They also use ‘then’ and ‘than’ incorrectly on a semi-regular-to-constant basis. Ultimately, there’s something to be learned in all of this and that’s how to write and not write used car descriptions. Keep reading as we’ve compiled some of our favorite examples below.