There’s a few sayings about good salespeople. They can sell snow to an eskimo or a pair of gloves to a hand-less man or wool to a baby sheep farmer. No matter how good some the salespeople, there are cars that are a real struggle to sell. What is the reason why cars don’t sell? Reputation.
A few years ago, Buick was notorious for being the official car of old people and would have been included on this list. However, after a massive brand turnaround, Buick is catering to younger buyers and their reputation is changing. The brands included below have some serious reputation issues. So bad, in fact, that Zig Ziglar would struggle to sell these and he’s pretty much the most famous salesman in the world. If a dealership wants to find out who their best salespeople are, give them an inventory of these cars and you’ll know who can really sell a loaf of bread to a person with a wheat allergy.
For help with this article, we asked Mojo Motors’ regional sales manager, Bryan Jennings, for his take on the matter. As a wholesale car buyer and manager in a previous life, he knows what kind of cars shoppers want to buy. Keep reading for the five hardest used cars to sell.
The brand should stick with motorcycles. They have no advertising except for that same print ad they’ve been running in Car and Driver the past seven months. Plus, there are all those stigmas surrounding their presumably cheap and crappy cars. Wait, you’ve never heard of the Esteem/Cultus/Baleno?
The Cobalt was GM’s attempt at building a car that could take a chunk out of Toyota’s and Honda’s market dominance in the small car segment. Unfortunately, the car was panned for shotty quality and sold to customers with bad credit.
The automaker is out of business, defunct, dead. They were infamous for black plastic interior and those silly dent resistant doors. It’s too bad because a green Vue Redline is cool, right? Eh.
Much like Saturn, Pontiac was assassinated by General Motors during the bailout. Except for the G8 or Solstice which was their best contributions as of late, most car shoppers don’t want to buy something from a dead brand.
Kia and Hyundai Cars (Pre-2003)
Old Hyundais and Kias define the opposite of quality or reliability. They are like that Chinua Achebe novel everyone read in high school.