Volkswagen is the original marque for the Volkswagen group, the biggest German automaker and the second largest automaker in the world. Their headquarters are in Wolfsburg, Lower Saxony, German, and their automobiles are sold worldwide. In German, Volkswagen translates to “People’s Car” which is an apt meaning for such a widely appealing brand. Volkswagen vehicles have won awards for both World Car of the Year and European Car of the Year.
While some might expect Volkswagen to be satisfied with their current popularity and position in the auto world, Volkswagen has lofty goals. By 2018, Volkswagen wants to be the number one automaker in the world with the largest sales and production. They plan to achieve this by significantly increasing sales in the United States by designing a yet-to-named car that appeals to the American public with higher-mileage diesel versions of the vehicle, small gasoline engines, and plenty of style to go around.
In 1937, the German Labour Front founded Volkswagen, working to create a car that the average German could afford. Although financially suspect, the project succeeded and began producing prototypes with distinctive round shapes. During the Second World War, Volkswagen created primarily military vehicles based on a modified Beetle platform with the support of the British Army, which needed lightweight transport. In the wake of war, no car company expressed interest in owning the financially unstable company, but eventually it was taken over by a West German government trust in 1949.
Volkswagen began selling cars such early iterations of the iconic Beetle to the United States and Canada in 1949. Although sales were initially low, the cars increased in popularity, reaching a total sales number of one million in 1955. This was due in part to the success of the brand’s advertising luring in young, sophisticated buyers.
Although the Type 1, more popularly known as the Beetle or Bug, was a widely considered success, by 1973 Volkswagen was in serious decline. The VW turned to fellow its German automaker Auto Union, known as Audi today. With their knowledge of front-wheel drive and water-cooled engines, Volkswagen was able to produce Beetles successors like the Passat, Scirocco, Golf and Polo. The success of these vehicles allowed Volkswagen not only to return to mainstream consumption, but move upmarket as well.
Volkswagen continues to be an award winning and popular choice today for used car shoppers. Along with the modern version of the classic Beetle, Volkswagen offers other compact cars including the Jetta, GTI, Golf and EOS. The Passat and the CC are both good choices in the mid-size range for people that need something slightly bigger. Volkswagen rounds out its offerings with the Tiguan compact crossover SUV and the Touareg, a mid-size luxury crossover SUV.
Volkswagen offers eco-friendly options such as TDI Clean Diesel and Hybrid models. Buyers can choose from a variety of models to satisfy their needs for style, function, and ecological responsibility.
People that love Volkswagen might want to look at other brands that fall under the Volkswagen Group such as Audi and Porsche. Their relationship to one another is clear as Audi and Volkswagen share a new vehicle platform, called the Modular Transverse Matrix. Furthermore, the Audi Q7, Porsche Cayenne, and Volkswagen Touareg are all built on the Volkswagen Group PL71 platform. With the variety of choices, it’s clear that the Volkswagen Group has all their options covered.
Volkswagen Certified Pre Owned Qualifications:
- Must be less than six years old
- Must have under 75,000 miles
- 112-point inspection